Get Out There Magazine is launching its print editions online. Starting in March, the publication that provides amateur athletes across the country with information about sports and outdoor activities in their area, will provide free access to its editions online. Readers will be required to sign-up to receive the electronic editions each issue.

With a target of 20,000 new request subscribers by the end of 2008, the online editions will bring Get Out There’s national distribution to 100,000 copies each issue.

Once again Get Out There will be on the cutting edge, being among the first publications in Canada utilizing this technology.

“It’s a wonderful opportunity for us to be able to offer our advertisers ‘request subscribers’ in addition to our very targeted circulation through retail outlets and at sporting events across the country,” says Get Out There publisher Marissa Schroder. “It allows us to maintain our unmatched grassroots distribution, while reaching a new group of highly qualified readers.”

“It allows us to ensure that our existing readers never have to miss an issue of Get Out There. For those who are outside of our distribution areas or who missed picking up the last copy at their favourite store, they’ll still be able to access all the great information they look forward to reading in each issue.”

In addition to increased circulation, the online edition will offer a variety of a-la-carte enhancements to ads. “Our advertisers will be able to utilize this technology to enhance their ads by embedding videos and live links directly into the online pages,” says Schroder. The technology also provides comprehensive reporting features that allow advertisers to get an excellent idea of who is viewing their ads, clicking through to their websites and how much time they are spending doing it. “It’s a great way for advertisers to see the impact their ads are having,” continues Schroder.

It’s another major step forward for the publication which has expanded exponentially since its launch in 2004. In early 2006 the then Toronto-based publication purchased Adventure West Magazine in Vancouver, re-branding it as Get Out There and extending the reach of both publications beyond their initial city focus. Get Out There now produces 80,000 printed copies of the magazine which are distributed across Ontario, B.C. and Alberta. An aggressive distribution program also puts Get Out There into over 150,000 race kits and event bags each year.

This month Get Out There will launch an aggressive campaign targeting 20,000+ new subscribers to the online editions by the end of the year. This multi-faceted campaign will involve print and online advertising, promotion at trade shows and events and marketing through clubs and associations across the country. The current issue of Get Out There is running a contest for new subscribers to win a ski trip for four to Smuggler’s Notch in Vermont.

To subscribe visit: http://www.getouttheremag.com/subscribeEEdition.php

For more information about Get Out There visit www.getouttheremag.com