Lauren’s super little system
Posted on Monday, August 11th, 2008 | 0 Comments | Category: - Nutrition, - Olympics, - Triathlon, Articles, Food & Nutrition, TriathlonVictoria athlete packs pill that’s said to ease stress and boost endurance
Olympic athletes groaning under the weight of overstuffed suitcases may envy Victoria’s Lauren Groves when she arrives in Beijing this week for the triathlon.
Groves will be lighter on her feet than rival triathletes who have crammed dozens of bottles of vitamins and minerals in their bags to see them through their gruelling event.
Groves, 26, avoided supplement angst by finding pretty much everything she wants in a new product called 7systems.
Aspire Sports Supplements, the company behind 7systems, has promoted the endurance sports supplement as a way to blunt the impact of Beijing smog by goosing athletes’ immune systems.
But 7systems’ long-term mainstream appeal may lie less in any smog-easing properties and more in its stress-busting simplicity.
"When we started, we targeted the endurance sports market but it’s really for anybody whose life involves excess amounts of stress," says Aspire co-founder Jasper Blake, also of Victoria.
"It’s a potent multi-vitamin, multi-mineral, multi-nutrient product designed to cover all your bases."